Similarly, YouTube also raised the price of YouTube Premium’s Family Plan by 28%, or by $5, to $22.99. In the US, the individual Apple Music subscription was raised by $1 to $10.99 per month from Monday (October 24), while the Apple Music Family plan subscription was increased by $2 to $16.99. “In light of our competitors raising prices, that obviously gives us more confidence going into it, too,” Ek added.Īpple is raising the pricing for Apple TV+, Apple One, and Apple Music worldwide. The potential move comes as the US dollar continues to strengthen, putting pressure on other global currencies. Most recently, Ek said Spotify has significant pricing power and offers “an amazing consumer value proposition,” adding that the platform is set up well for the years to come.Įk singled out the US market in the company’s plans to consider price hikes. It also raised its individual premium fees in markets such as Brazil, Argentina and Sweden last year, as noted in an MBW analysis in June. Over the past year, Spotify raised the prices of its multi-user bundles like its Family Plan – in multiple markets, including the UK and US. “When our competitors are increasing their prices, that’s really good for us because, again, with our deep engagement that we have and the lowest churn of any competitor, we will likely fare better.” Ek noted that Spotify has implemented more than 46 price increases in markets globally and the results of these price adjustments have been “as good as we would have hoped for, if not better, in many of these places.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |